The program’s aim is to keep children engaged with reading wherever they go this summer (whether on a flight or right at home)! They plan to use a combination of in-flight and online resources, community reading events and also a partnership with First Book, a nonprofit organization that provides new books to children in need.
Parents can download a free reading activity kit, create a summer reading list, and keep track of their child’s minutes.
For every reader who registers on the Soar With Reading site, JetBlue will donate a book to a child through First Book – up to 10,000 books!
Child passengers on JetBlue flights this summer will have a chance to receive reading kits, as well!
JetBlue is also sending crewmembers across the country to volunteer at kid-friendly events at local libraries. They will read books to children, share stories about their job and their exciting travel adventures.
Additionally, the campaign will support public libraries. At SoarwithReading.com families can vote for their favorite library in the Soar with Reading Sweepstakes. The winning library will receive $10,000 worth of children’s books courtesy of JetBlue and Random House Children’s Books. And if you enter the winning library, you will have a chance to win a family vacation to Atlantis (Paradise Island, Bahamas)! That sounds like a great way to spend some family time this summer!
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