Party time! Jessica Alba and her youngest daughter Haven headed to a birthday party in West Hollywood. Jessica and Haven were both dressed for summer in their stylish but comfy dresses as they arrived at the party.
On what inspired her to start The Honest Company (which delivers monthly bundles of nontoxic, plantbased, baby and family essentials like diapers, bath and skincare products, etc).
“It stems from being a mom. When I [was pregnant the first time] and started shopping in stores and online, it was just horrific seeing all these toxic chemicals [in baby products], which can contribute to everything from cancer to autism. I have the time and the means to shop around and find the best products, but most people don’t. I wanted to come up with one brand people could trust. You can have baby items that are cute and eco-friendly, with delivery right to your door.”
On working hard to see Honest.com become a reality:
“Three years ago I conceptualized it, and I was all on my own. Everyone thought I was crazy for wanting to do a consumer-products company. They were like, Why don’t you do a perfume? Or, Why don’t you do a fashion line? Then when I said I wanted to do one that was geared toward children, everyone thought I was even more crazy. [And] when I said I wanted to make safer, nontoxic products, people were like, ‘What does that mean? And why and how will it be different from anything else out there?’ They thought I was nuts for wanting to launch with more than 20 products, but I know what it takes to put together a household, and I know how many products you actually go through as a parent. When we surveyed other parents, they had the same thoughts I did, so I wasn’t totally crazy—thank God.”
Jessica did her research – and testing – when it came to choosing products:
“Once we got the formulations of every product, I tried them all out and made sure they worked, because it is one thing to have a safe nontoxic product, but it’s another to have it actually work. I know that as a mom something needs to perform well. Our diapers were tested [by an independent lab] against conventional diapers and ‘eco’-diapers, and across the board, [ours] came out 25 percent more absorbent than the other ones, which is outstanding. You’re not only getting a better quality product when it comes to the ingredients that are touching your baby, [you’re getting one that] outperforms the one filled with all those toxins. We’re trying to make it easier for families to have safe homes. I have such passion for this company—it’s an exciting time.”
“I love everything about [being a parent]. I didn’t even know it was possible to have this much love and joy and happiness in my life. It’s overflowing, unconditional, and selfless. I never experienced that type of thing before I had kids. It’s been the most profound experience I’ve had as a person and as a woman. I feel like I’ve finally come into my own and become the person I always should have been, or that I always [wanted to be]. I feel more grounded, free, and comfortable in my own skin than I ever have. The paradigm just shifted completely to my family.”
On social media:
“I’m so grateful for [it]. Prior to social media, you had to rely on a third party to get a message across. If a rumor was printed, there was only so much you could do about it. Now you can control certain things, and you can really connect with people. It’s nice to have that outlet and counterbalance. For the company, it’s great. Moms feel connected; parents can share their experiences and have their voices heard. We listen to the feedback. It’s so important.”