Sassy Baby Non-sters Are Adorable, Great For Your Kids!


Sassy is introducing a new line of products in Target.  They are the Non-sters, lovable, silly, interactive impish and not-at-all scary monster-like characters designed to help baby learn and develop.  Each cuddly critter offers colors, textures, sounds, high contrast patterns and more to stimulate baby’s senses and encourage exploration.  Monsters are going to be big this year with the release of “Monsters University.”  Even teaching baby the Non-sters names is a learning experience. They were actually named by infants, using the first sounds babbled by babies all around the world.  A sneak preview of the line has resulted in four Oppenheim Toy Portfolio Gold Seal Awards!  Each Non-ster has it’s own wonderful, whimsical baby-like personality traits. Meet the Non-sters!

la-lee™:  He is lemon colored and always reaching and grabbing for objects to explore.  He has a happy little song in his heart as he works tirelessly to pull himself up to standing.  la-lee has textured circles on his tummy that baby will love to touch.  He comes with a Sassy Circle Rattle that he loves to hold.


ci-ci™:  This tiny dancer twirls and leaps through her day.  Made of soft deep pink plush, ci-ci is never without her satiny pink ballet slippers or her ruffled  tutu. ci-ci is always twirling and so she comes with the perfect toy:  a mini baton rattle.

choo-chew™:  choo-chew loves to chew!  Never without his bib, and ever eager to use his new tooth, choo-chew is always ready for a healthy snack.  He comes with a string of teething veggies that crinkle, rattle and squeak when baby handles them.

ba-bee™:  Made of bright blue wide-wale corduroy, ba-bee is always in motion.  He is attracted to anything with wheels – he even carries a set ofSassy baby keys wherever he goes. ba-bee is very proud:  He was recently named an Oppenheim Toy Portfolio Gold Seal winner.


bumpee™:  This giggly monster has two new teeth!  He is very proud of his pearly whites and seems to be on the verge of getting more, since teethers are his favorite toys.  bumpee comes with two bumpy teethers.

buppy-uppy™:  Arms outstretched, this fuzzy little green guy likes to be the center of attention and is always calling out, “up” to be lifted above the crowd. It is fitting that he comes with a bumblebee teether.  buppy-uppy wants to soar up, up, up, just like the little bee teether he comes with.

Find out more abouy Sassy Non-sters and all of their wonderful products at:

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RIDEMAKERZ Debuts Their New ‘Cars 2’ Kits And Interactive Website

RIDEMAKERZ just launched their fun new line of Cars 2 customizable character car kits for your Disney-Pixar  fans ages four and up.  Kids can now customize their favorite character with some neat accessories/options like tires and wheels, engines, hood scoops, spoilers, and more.  Built on RIDEMAKERZ’s patented customization system, each custom accessory is designed for easy interchangeability and maximum customization across all characters and across the entire line.

Custom car kits and accessories are available exclusively at Toys “R” Us stores (MSRP starting at $19.99 to $39.99).

RIDEMAKERZ, the first-ever toy car customizing experience for kids and kids at heart, is taking the fun of car customization and car culture even further with the launch of a new interactive website. The new RIDEMAKERZ online experience, featuring a new design and layout, combines an immersive build and customize experience with informative and playful new features that can provide hours of online fun and learning for free.

Some highlights of the new interactive site:

  • choose from wide rang of body styles and accessories
  • customize a remote control ride
  • Randomizer and Showcase show off the coolest RIDEZ ever made
  • learn about the history of cars, history of the designs, etc
  • videos featuring how the pros “trick out” their RIDEZ
  • wallpapers for your computer
  • information on events
  • store locator
  • information on throwing a RIDEMAKERZ birthday party

Have your kids visited the RIDEMAKERZ stores?  It’s like Build-A-Bear for older kids!

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Juno Company celebrates Juno Jr. at FAO Schwarz NYC

The award-winning Juno Company and the line’s co-founders Belinda Takahashi and Adam Adelman along with CEO Barrett Cohn and celebrity moms and moms-to-be celebrated the release of the Juno Jr. preschool brand with a special event for parents and their kids to meet and greet Juno Baby at the legendary FAO Schwarz on Fifth in New York City. Special guests included Elisabeth Röhm (Law & Order and Heroes), Melissa Rycroft (Dancing With the Stars, Bachelor Pad) and husband Tye Strickland and Tiffani Thiessen (90210, White Collar) and more!  Even Diddy’s mom (Janice Combs) and sister (Keisha Combs) came to check the party out.

To introduce this new brand for pre-schoolers, Juno Jr. is all over the famous FAO toy store from its display windows  to 20′ Juno Baby towers as you enter, giant light-boxes as you go up the escalator and Juno displays throughout the entire store  The new line targets growing pre-schoolers, focusing on music, education, and appreciation through a variety of storylines. The Juno Company creates products that develop a lifelong appreciation of music. The Juno Company lines include DVDs, CDs, plush toys, and board books. Its products are aimed towards children ages 12 months to 5 years.

Mom-to-be Rycroft said:

“A lot of our friends are having babies and one of them gave us the Juno Baby DVDs to watch and we instantly fell in love with them.  We don’t know what the sex is yet, but we’re slowly starting to put together a nursery–we can’t wait to fill it with Juno Baby and Juno Jr. DVDs and plushes for him or her.”

Elisabeth Röhm, and her daughter Easton played with the puppets on display and nibbled on Juno Baby cookies.

“My two-and-a-half year old daughter and I are already part of the Juno Baby family and have been for a while,” the star said. “Juno’s her best friend and she’s learning to express her feelings through music which is really the best part of it all.”

Glowing new mom Tiffani Thiessen brought her mom Robyn and debuted 14-week daughter Harper to the event.

“I’m so excited to be here,”  the first toy that she’s getting for her mini-me? “The Juno Jr. DVD–of course!”

Photos courtesy of the Juno Company