Disney just announced that it is launching a new line of products that includes clothing, accessories, and even character dolls based on their new hit show “Shake It Up”.
“Shake It Up” is Disney’s new hit buddy-comedy that follows two high-spirited girls, best friends CeCe Jones and Raquel ‘Rocky’ Blue, played by Bella Thorne and Zendaya, whose dreams of becoming professional dancers are realized when they become background dancers on the most popular teen dance show, “Shake it Up, Chicago!,” a job they land thanks to their longtime and well-connected friend Deuce. Between learning new dance styles, navigating the backstage antics at the show (especially with their rivals Gunther and Tinka) and their new found social status at school, the girls are on their way to new and fun adventures, some that will test their friendship.
The new merchandise program for tweens plays up the characters’ dancing lifestyle and energy of the show and features a unique collaboration with Mattel and fashion collections at Target, K-Mart, Sears, Payless, JCPenney, Kohl’s, and Macy’s. The new products will begin arriving in stores this August through the holiday season.
Are your tweens fans of the show?
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