Juno Company celebrates Juno Jr. at FAO Schwarz NYC

The award-winning Juno Company and the line’s co-founders Belinda Takahashi and Adam Adelman along with CEO Barrett Cohn and celebrity moms and moms-to-be celebrated the release of the Juno Jr. preschool brand with a special event for parents and their kids to meet and greet Juno Baby at the legendary FAO Schwarz on Fifth in New York City. Special guests included Elisabeth Röhm (Law & Order and Heroes), Melissa Rycroft (Dancing With the Stars, Bachelor Pad) and husband Tye Strickland and Tiffani Thiessen (90210, White Collar) and more!  Even Diddy’s mom (Janice Combs) and sister (Keisha Combs) came to check the party out.

To introduce this new brand for pre-schoolers, Juno Jr. is all over the famous FAO toy store from its display windows  to 20′ Juno Baby towers as you enter, giant light-boxes as you go up the escalator and Juno displays throughout the entire store  The new line targets growing pre-schoolers, focusing on music, education, and appreciation through a variety of storylines. The Juno Company creates products that develop a lifelong appreciation of music. The Juno Company lines include DVDs, CDs, plush toys, and board books. Its products are aimed towards children ages 12 months to 5 years.

Mom-to-be Rycroft said:

“A lot of our friends are having babies and one of them gave us the Juno Baby DVDs to watch and we instantly fell in love with them.  We don’t know what the sex is yet, but we’re slowly starting to put together a nursery–we can’t wait to fill it with Juno Baby and Juno Jr. DVDs and plushes for him or her.”

Elisabeth Röhm, and her daughter Easton played with the puppets on display and nibbled on Juno Baby cookies.

“My two-and-a-half year old daughter and I are already part of the Juno Baby family and have been for a while,” the star said. “Juno’s her best friend and she’s learning to express her feelings through music which is really the best part of it all.”

Glowing new mom Tiffani Thiessen brought her mom Robyn and debuted 14-week daughter Harper to the event.

“I’m so excited to be here,”  the first toy that she’s getting for her mini-me? “The Juno Jr. DVD–of course!”

Photos courtesy of the Juno Company

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