Jennifer Lopez and Marc Anthony have filed a $5 million-plus lawsuit against Silver Cross Ltd., blasting the company for using a photo of them pushing twins Max and Emme in old-fashioned Silver Cross prams.
Silver Cross prams cost $3,000 each.
“Jennifer Lopez will be the envy of Long Island when she’s out and about with their new baby twins, thanks to two beautiful Onyx Black Silver Cross Balmoral prams she has taken for the pair,” the company wrote in a caption on its Web site, according to the suit filed Wednesday in federal court.
The photo, originally published in People magazine, is now missing from Silver Cross’s Web site.
It showed Marc in a pink cardigan and Jennifer in a 1950’s-style floral dress pushing matching black prams. The twins were not visible. (Nicole Richie was also photographed proudly pushing her Silver Cross)
“Silver Cross are currently unaware of any proceedings taken against them and have had no communication from either Jennifer Lopez or her representatives on this matter,” Silver Cross spokeswoman Jessica Proudfoot told the Daily News.
According to the 27-page complaint, Silver Cross used the photo on its Web site and in print media and newsletters beginning in March 2008.
“[Silver Cross] intentionally deceived the public into believing that Lopez and Anthony endorse and sponsor [its] products,” the suit claims. “In doing so, [Silver Cross] sought to associate their products with the reputations, goodwill and glamour of Lopez and Anthony, as well as Lopez’s world-famous brand of apparel, cosmetics and fragrances.”
Jennifer’s pit bull lawyers at Lavely Singer served Silver Cross with a cease and desist notice in April, the suit claims, to no avail.
“Lopez and Anthony have invested considerable time, money and energy in the development of their respective prominence and prestige in the public eye,” the lawsuit said. “Defendants have sought to illegally capitalize on plaintiffs’ hard work.”