Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing bloomers.
So American Greetings Properties, worked for a year on what it calls a “fruit-forward” makeover.
Strawberry Shortcake now prefers fresh fruit to gumdrops, appears to wear just a dab of lipstick (but no rouge), and spends her time chatting on a cellphone instead of brushing her calico cat, Custard. Her new look was unveiled Tuesday.
American Greetings is dusting off another of its lines, the Care Bears, which will return with a fresh look this fall with less belly fat and longer eyelashes.
Do you think the new Strawberry Shortcake is cuter?