Both new moms each had their own cover of People magazine, and according to some early estimates, the issue featuring Nicole and Harlow is on target to sell more than 1.8 million copies, according to an industry source, whereas Christina and Max has far less. (People magazine could not confirm sales numbers; a spokesperson said its too soon to know how many copies were sold.)
Why does there seem to be more interest in Nicole and Harlow? One magazine insider said part of it could come down to the moms’ fan bases. “Christina historically doesn’t do that well on covers,” said the source, who cites poor sales of her wedding photo issue in OK!, and less-than-stellar sales of her nude photo shoot in the January 2008 Marie Claire.
That might be true, but Nicole Richie doesn’t seem like an obvious home run on the cover, either. “There’s also a greater element of curiosity with Nicole,” the source conceded. “She’s gone public about being a heroin addict. Her boyfriend is covered in tattoos. By default, she’s got the more interesting baby. People want to see how she settles down. They want to see what kind of baby someone with her background has.”
JLo’s People magazine cover with Max and Emme (for which she was reportedly paid around $6 million) is expected to far surpass either of them in terms of sales.
In case you haven’t seen all the pics of Nicole Richie, Joel Madden and Harlow, they can be viewed here!