Above is a pic of Katie giving Harvey his bottle in 2002.
Britain’s Daily Mail reports:
Charities are calling for a total ban on the advertising formula milk to ensure as many mothers as possible breast feed.
The call came yesterday as a baby foods manufacturer was reported to the Food Standards Agency over an magazine advertisement next to pictures of glamour model Jordan feeding her newborn baby with a branded bottle.
It is already illegal in Britain to advertise bottled milk for babies under six months old – but it remains legal to advertise ‘follow-on milk’ for older infants.
Groups including the National Childbirth Trust, Save the Children and the World Health Organisation however believe this creates a loophole which means mothers are targeted to swap more breastmilk for the bottle.
Just a fifth of British mothers breast feed at six months, compared with four fifths of Norwegians. The WHO advises all children should be breast fed until two.
And a feature on how Jordan – real name Katie Price – and her husband Peter Andre are coping with their new three-week-old daughter, the bizarrely named Princess Tiaamii, has thrown the issue sharply into focus.
In the article, in OK! magazine, a double-page photograph shows the surgically-enhanced model feeding Princess Tiaamii with a clearly labelled bottle of SMA Nutrition formula.
On the next page is an advertisement for SMA Follow-on Milk, bearing the slogan “Baby in your arms, love in your heart, carrot in your hair”. Opposite the advertisement Mr Andre is pictured feeding the baby with the bottle.
And in the interview with Jordan, the model is asked whether she is breastfeeding.
Jordan, who also has two young sons, Harvey and Junior, replies: “No, it’s brilliant. I have 20 crates of teats and bottles – I don’t have to sterilise or heat anything, you literally take the teat out of the pack, screw it on, throw it away.
“I don’t care what people say – you don’t have to breastfeed. They gave me a tablet that dries your milk up so my boobs haven’t hurt or leaked or anything.
“I don’t want a baby drinking from me – the thought of it makes me feel really funny. I think only a certain person could handle my knockers!”
Former pop singer Mr Andre adds: “Junior didn’t breast-feed and he’s turned out fine.”
The NCT and Save the Children are enraged by the advertisement and surrounding editorial and pictures, and have brought them to the attention of the FSA, the Advertising Standards Authority and Trading Standards.
And the Baby Milk Action campaign group has joined the chorus of complaints, even claiming the advertising slogan “carrot in your hair” is a reference to the fact that Princess Tiaamii is ginger, which is copiously referred to the interview alongside.
NCT chief executive Belinda Phipps said: “Money couldn’t buy this sort of publicity for formula milk.
“It looks very much like it is product placement, and with the advert on the opposite page, it looks like they are connected. But it is probably not prosecutable.
“There is a very good reason why advertising bottle milk for newborns is illegal, yet companies are doing whatever they can to get round it.”
And she claimed that follow-on milk for older babies had only been invented by baby milk companies to get round the advertising ban introduced in 1995.
Mrs Phipps said: “There is no purpose and no benefit to follow-on formula milk. It is simply to get round the ban.
“Because of the loopholes in the law manufacturers are continuing to advertise formula milk for babies under six months.
“We believe mothers should be free commercial pressures when choosing how to feed their babies.”
SMA denied any deliberate product placement and said it had no commercial relationship with Jordan and had no knowledge of the article or picture before it came out.
An SMA spokeswoman added: “Katie Price is simply doing what any new mother does, and bonding with her baby whilst feeding.”
I personally think breastfeeding is the best choice if it is possible, but some women latch onto it as a “self-righteous” part of their personality and use it to boost their own egos…(yes..that is undeniably weird….please note that I am thinking of the women who breastfeed children into toddlerhood/preschool….not those women who are breastfeeding their babies until they are ready for solid foods and cups!) so Katie is simply being honest and I find that refreshing! It is so much more about love, than breastmilk alone!
(I do think that it is worth pointing out that celebrity mothers can exert a tremendous amount of influence..sometimes good…sometimes bad.) Back in 2000, while I was expecting, I read all the articles about Cindy Crawford’s natural birthing experience. She pointed out that she delivered Presley at home in a birthing tub and did not have an epidural…hence it was 100% natural! My OB had advised me to have a c-section due to my musculature….my apologies if TMI! I was stubbornly adamant that I would be as 100% natural as Cindy Crawford and it turned out to be quite traumatic! Yes, I lived through it and all, but I had to undergo reconstructive surgery three months post-partum and jumping jacks were almost impossible for many years. When my second child was born I had a scheduled c-section and it was wonderful. Sure, the spinal tap was VERY scary, but I felt so present for my daughter’s birth. I wasn’t writhing around in pain…I was totally focused on the moment.
I am not saying what birthing method is better than another…only that it is important to be true to yourself and your own circumstance. I think this comes into play a lot with “natural” versus c-section births and breast versus bottle. In the end, love trumps all!